ESPR Readiness for Small Brands

The EU Ecodesign for Sustainable Products Regulation (ESPR) introduces Digital Product Passports for many product categories. Here's how to prepare.

Important disclaimer

This page provides general information only. StartDPP is not a legal advisor, certification body, or notified organism. Consult a qualified professional for specific compliance advice.

What is ESPR?

The Ecodesign for Sustainable Products Regulation (EU) 2024/1781 is an EU regulation that sets ecodesign requirements for products sold in the EU. It introduces Digital Product Passports (DPPs) as a key tool for providing product information across the value chain. The regulation applies to a wide range of products and will be phased in by product category.

Readiness checklist

Use this checklist to assess your current level of DPP readiness:

Identify which of your products fall under ESPR scope

Collect product data: materials, origin, manufacturing details

Prepare or obtain certifications (GOTS, OEKO-TEX, etc.)

Define your product identifiers (GTIN/SKU/barcode)

Structure sustainability data (repairability, recyclability)

Choose a DPP preparation and publishing tool (like StartDPP)

Create and publish your first DPP

Integrate QR codes on product labels or packaging

Plan for data updates and versioning

Arrange long-term archive for DPP data

How StartDPP helps

StartDPP covers most of the readiness checklist above:

✓Guided data entry for materials, origin, sustainability
✓GS1 Digital Link QR codes ready for print
✓JSON-LD, PDF, CSV exports for sharing and record-keeping
✓Versioning and audit trail for all changes
✓Long-term archive on IPFS (Pro+)
✓Public DPP pages with stable URLs
✓Data portability — export everything anytime

Free readiness assessment

Create your first DPP for free to see where you stand. No credit card needed.

Get started with your DPP readiness

Free plan — 3 products, QR code, basic exports.