What is a Digital Product Passport?
A Digital Product Passport (DPP) is a structured set of product data that provides information about a product's lifecycle — from materials and manufacturing to durability, repairability, and end-of-life.
Why DPP matters
The European Union's Ecodesign for Sustainable Products Regulation (ESPR) introduces the DPP as a key requirement for products placed on the EU market. The goal is to create transparency about a product's environmental impact and enable consumers and businesses to make informed choices.
While the ESPR will phase in requirements by product category (textiles first), the regulation applies to a wide range of products — from clothing and footwear to furniture, electronics, and cosmetics.
What goes into a DPP
- Product identity — name, brand, GTIN/barcode, photos
- Materials — composition, fibers, percentages, certifications
- Origin — manufacturing country, assembly, suppliers
- Sustainability — care instructions, repairability, recyclability
- Certifications & evidence — test reports, certificates, audits
How it works
The DPP is accessed via a QR code (GS1 Digital Link format) printed on the product, its packaging, or a label. Scanning the QR code opens a public page with the product information. The data is structured in JSON-LD format for machine readability and can be archived for long-term availability.